Whilst I’ve been away from posting on this blog, I haven’t been away in checking the traffic to it. What I consistently find is that some of the most popular posts belong to the series I had written about online dating. Apparently, it’s such a hot topic somebody actually did research on the validity of some of my claims. As an analytical person, I couldn’t be happier to see real data to back up my own experience. A summary of the findings is below, but here is a link to the research for those of you interested in diving deeper into the raw numbers.
- More isn’t always better when it comes to the introductory email. In the study, the author correlated the time it took to write the email (and indirectly the number of characters in the emails) with the email response rate. Not surprisingly, brevity trumps ramble: “The shortest messages get almost the best absolute response rate, and the reply rate actually goes down as messages approach extreme length.”
- There’s a magic number — cross it and you start to scare people off. According to the research, once you approach 360 words (or 1800 characters), the effectiveness of your email goes way down. THREE HUNDRED AND SIXTY words??! I don’t even read emails that long from people I know, much less a stranger!
- Men don’t actually read women’s opening email. Their conclusion is based on the fact that the most effective outreach from a woman to a man is 50 characters long! Just to give an idea of how long 50 characters is, write the entire alphabet twice but stop at the letter “X” the second time. I don’t know about you, but that’s simply not long enough to convey any kind of message, really!
Personally, I find the result fascinating. I am awaiting the next installment of their research to see what other findings are up their sleeves.