As much as I surf the web, I am a bit shocked I am late to this. Apparently, The Story of Stuff has been making its round virally with more than 1.5 million views already, but I’ve only discovered it a couple of days ago. While entertaining and insightful, the video is quite a bit left-leaning, so if you are a right-wing Republican, please hit the “back” button now — the video won’t be half as entertaining to you as it is to the rest of us.

There are three levers in marketing: Fear, Hope, and Love. Admittedly, this video plays to the fear factor, but I think it works.

So what exactly is The Story of Stuff? It is a 20-minute, fast-paced look at the underside of our production and consumption patterns. It exposes the connections between a huge number of environmental and social issues, and calls us together to create a more sustainable and just world. The video certainly reminds me how wasteful I am (my biggest sin isn’t so much consumerism as much as not recycling and using reusable products whenever possible) and how I should change my way, even if the changes do not become permanent. Maybe we should all watch the video every few weeks or so to remind ourselves we need to conserve more — our future certainly depends on it.

Without further ado, please click on the image below to go to and watch The Story of Stuff.

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